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ONE DAY OFFSITE
FACILITATED STRATEGY SPRINT
LEADERSHIP TEAM
CONCRETE ACTION PLAN
SOUNDS FAMILIAR?
FOR TEAMS WHO WANT DECISIONS
Concrete outcome
Your team is smart and capable, but meetings go in circles and accountability is vague. You want concrete decisions.
Strategy in action
You want a day that produces a real decision and a written plan — not a 60-slide deck to review next quarter
Senior leadership
You want senior facilitation from people who've been in your shoes — not a workshop company that's never run a business.
WHAT DO WE FACILITATE?
PICK YOUR CHALLENGE.
STRATEGY SPRINT
ANNUAL PLANNING &
PRIORITY SETTING
One intensive day using Google's design sprint methodology to move your team from competing priorities to a committed plan.
FULL DAY
UP TO 16 PEOPLE
STRATEGY SPRINT
OKRA & KPIS
TO ACTIONS
Turn abstract objectives into specific, owned, time-bound actions. Eliminate the gap between "what we said we'd do" and "what actually happens."
FULL DAY
UP TO 16 PEOPLE
STRATEGY SPRINT
GO-tO-MARKET
STRATEGY
Launching a new product, entering a new market, or repositioning? Build your GTM plan together so the team that executes it was part of designing it.
FULL DAY
UP TO 12 PEOPLE
ALIGNMENT
VISION, MISSION &
PURPOSE RESET
When the team has changed, it's time to reconnect to why you exist and where you're going. Co-created, not top-down.
FULL DAY
6 - 12 PEOPLE
ALIGNMENT
RACI & ROLE
CLARITY
Who decides what? Clarify roles, responsibilities, and decision-making. Get everyone to sign off on the same version.
HALF OR FULL DAY
5 - 16 PEOPLE
INNOVATION
DESIGN SPRINT &
INNOVATION DAY
Certified Design Sprint facilitation — solve a defined business challenge in one day. Prototype thinking, rapid decisions, concrete next steps.
2 FULL DAYS
UP TO 12 PEOPLE
THE METHODOLOGY
BUILT ON GOOGLE DESIGN SPRINT— ADAPTED TO REAL BUSINESS DECISIONS.
The Design Sprint was developed at Google Ventures to answer critical business questions in five days or less. We've adapted it for leadership teams — replacing prototype testing with strategic decision-making and concrete planning. The structure works because it's designed to prevent the two things that kill most strategy sessions: endless debate, and leaving without a commitment.
PHASE 1
REFRAME
Define the real challenge. Challenge assumptions. Set a clear sprint question that makes the goal concrete and testable.
PHASE 2
IDEATE
Individual ideation before group discussion. Structured exercise that surfaces ideas that never come up in normal meetings.
PHASE 3
SELECT
Structured decision-making, not only majority vote. Everyone aligned on which direction to pursue and which - to leave out.
PHASE 4
EXECUTE
Translate the decision into an actionable plan with owners and a timeline. First steps that start the next working day.
The work starts with a 60-minute online scoping workshop where we work with you to define the right question for the day. This is the single most important step — the quality of the question determines the quality of the output. It's included in every engagement.
SAMPLE PROGRAMME
WHAT A DAY
LOOKS LIKE
Every session is tailored to your team's specific challenge. This is a representative day — the timing and exercises adapt to your context, not the other way around.
09:00 - 09:30
ARRIVAL
Welcome & Sourdough Start
Settle in, mix your dough. An intentional analog opening that gets people present before the work begins.
🍞 Bread in progress
10:30 - 11:00
BREAK
Coffee & Stretch & Fold
Short break with a bread-making check-in. Hands busy, conversations continue informally.
🍞 Stretch & fold
12:30 - 13:30
LUNCH
Lunch Break
A proper break. Informal conversations are often where the most important things get said.
🍞 Bread resting
14:45 - 16:15
PHASE 4: EXECUTE
Build the Plan
Turn the decision into an action plan. Assign owners. Set the first milestone. Write it down while everyone's in the room.
🍞 On bread: It sets the tone for the day. Your team starts the offsite with a short sourdough intro — hands in dough, screens away, full focus. The bread bakes while you work and you break it together at the end.
09:30 - 10:30
PHASE 1: REFRAME
Map the Challenge
Surface what everyone knows, challenge what everyone assumes. Define the real question the day needs to answer.
11:00 - 12:30
PHASE 2: IDEATE
Generate & Explore Options
Structured ideation techniques that prevent groupthink and surface unexpected directions. Individual work before group discussion.
13:30 - 14:45
PHASE 3: SELECT
Make the Decision
Evaluate options against clear criteria. Use structured voting and facilitated debate to reach a committed decision — not a compromise.
16:15 - 17:00
CLOSE
Commit & Break Bread
Each person states their commitment aloud. Shape your loaf to take home. Leave with clarity, a plan, and a loaf of sourdough.
🍞 Shape and take the dough home
TO BAKE OR NOT TO BAKE?
THE BREAD IS NOT THE POINT. IT'S WHAT MAKES THE POINT LAND.
It gets people out of their heads
The hands-on opening breaks the meeting-room mindset that people carry in from the commute. Thirty minutes with dough and no screens changes the quality of everything that follows.
It levels the table
Nobody has a competitive advantage at a bread table. The CEO and the analyst are both beginners. That matters when you need honest input from everyone in the room.
It creates a memory anchor
People remember decisions better when they're linked to a physical experience. Taking home a loaf they shaped themselves makes the commitments they made that day harder to forget.
THE BAKEROOM STUDIO
A cosy, fully-equipped studio with a large private garden in Amsterdam's De Pijp neighbourhood. A total opposite of a hotel conference room.
Max capacity 16 people
Meeting area with a big table
Kitchen island for baking and breaks
Spacious private garden
High-speed fiber internet
White board & facilitation kit
TV screen projector
Separated private bathroom
Separated private kitchen
Parking garage Albert Cuyp 100m away
FACILITATED BY PEOPLE WHO RUN BUSINESS.
WHO WE ARE?
Hi! We're Joanna and Marina — longtime friends who spent our careers with global brands like Philips, Tommy Hilfiger, and Nike. With backgrounds in marketing strategy, product development and operations.
We saw firsthand that the best team moments rarely happen in an exhausting marathon of power point slides. So we built a different kind of meeting space.
The Bakeroom is our answer to the question: what if your offsite actually felt worth the time away?
READY TO RISE?
LET'S PLAN YOUR NEXT STRATEGY OFFSITE
Tell us about your team and what you're hoping to achieve. We'll come back with a tailored programme and offer within 24 hours — no obligations.
— Response within 24 hours
— Custom programme included
— +31 643 18 58 36
— Gerard Doustraat 20-O, Amsterdam
REQUEST YOUR OFFER